Post by account_disabled on Apr 30, 2024 20:51:05 GMT 10
Retail success is closely related to planning and strategy. Therefore, with the year coming to an end, it is time to start preparing for this new period. To help you with this task, we have put together a calendar with the best dates to sell through e-commerce and those that bring the most revenue so you can start planning now.Which commemorative dates sell the most in e-commerce? sexta-feira Negra Despite having only started in Brazil in 2010, Black Friday can now be considered an established date in national retail. The date is a North American tradition of discounts on the last Friday of November and has already become an opportunitery Direto, Neotrust, Octadesk, Vindi, Opinion Box and Lett. The number is 4.5% higher than last year. When we also take into account sales made on Thursday, revenue rises to R$5.41 billion, which represents an increase of 5.8% compared to last year.
During the Black Friday period, the preferred payment method among customers is the credit card, being used in 68.10% of purchases. Next comes the bank slip, with 31.60%. The reasons for using a credit card, according to information from Social Miner, are related to the benefits of cash payment discounts, free shipping, cashbacks, points and miles programs. Payments through Pix still appear Architectural Services Email List more discreet when compared to other payment methods. Christmas Christmas is one of the main dates on the world trade calendar and always stands out among those that bring in the most revenue. In 2021, retail sales at Christmas grew 11.1% compared to the same period last year. The data is from the Cielo Expanded Retail Index (ICVA), from the payment method company, and was released last Monday (27). Also according to Cielo, growth on that date was driven by online retail.
The index also observed which sectors had the greatest movement in profits on the commemorative date. The Tourism and Transport category leads the ICVA by a large margin, with a 73% growth in revenue. With a 15.9% increase in sales this Christmas, in second place was the Bookstores, Stationery and Related sectors. There were also considerable advances in sales in areas such as clothing, sporting goods and jewelry. Specialized food retailers, such as chocolate, drinks and sweets stores, saw their sales grow by just 1.9%, reaching the lowest rate this Christmas. Retail revenue this Christmas, according to Cielo's Head of Intelligence, Pedro Lippi, performed better than that observed in November during Black Friday. For him, the biggest highlight of e-commerce was sales in the Tourism and Transport sector, which boosted the general average. “Without this sector, e-commerce would have grown by 23.2%”, he reveals.
During the Black Friday period, the preferred payment method among customers is the credit card, being used in 68.10% of purchases. Next comes the bank slip, with 31.60%. The reasons for using a credit card, according to information from Social Miner, are related to the benefits of cash payment discounts, free shipping, cashbacks, points and miles programs. Payments through Pix still appear Architectural Services Email List more discreet when compared to other payment methods. Christmas Christmas is one of the main dates on the world trade calendar and always stands out among those that bring in the most revenue. In 2021, retail sales at Christmas grew 11.1% compared to the same period last year. The data is from the Cielo Expanded Retail Index (ICVA), from the payment method company, and was released last Monday (27). Also according to Cielo, growth on that date was driven by online retail.
The index also observed which sectors had the greatest movement in profits on the commemorative date. The Tourism and Transport category leads the ICVA by a large margin, with a 73% growth in revenue. With a 15.9% increase in sales this Christmas, in second place was the Bookstores, Stationery and Related sectors. There were also considerable advances in sales in areas such as clothing, sporting goods and jewelry. Specialized food retailers, such as chocolate, drinks and sweets stores, saw their sales grow by just 1.9%, reaching the lowest rate this Christmas. Retail revenue this Christmas, according to Cielo's Head of Intelligence, Pedro Lippi, performed better than that observed in November during Black Friday. For him, the biggest highlight of e-commerce was sales in the Tourism and Transport sector, which boosted the general average. “Without this sector, e-commerce would have grown by 23.2%”, he reveals.