Post by account_disabled on Mar 4, 2024 19:27:10 GMT 10
Ruido Categories Inbound marketing , B2B Marketing Tips for creating effective marketing emails Although it may seem incredible, it is very common to find marketing emails that are not prepared at all and that do not fulfill their essential purpose, even with serious writing problems. It is a defect that usually manifests itself in brands that are not used to working in the day-to-day marketing, and is even more magnified in those in the industrial sector . Industrial or B2B (business-to-business) marketing is focused on attracting professional buyers who need a special type of communication and content specially designed to attract them. Although it may seem like a minor issue, email marketing is a highly effective tool , with the newsletter as star content for industrial, engineering or technical profiles. Its influence is such that 43% of industrial engineers usually open most or all of the newsletters to which they are subscribed and review their contents.
With the data on the table, it is not the time for companies to dispense with resources and efforts in designing an email marketing strategy and, above all, they should dedicate time to reflection in preparing the content they offer. Do you need advice? The best way to create effective marketing emails is to follow this simple series of BTC Users Number Data recommendations. 1. Work your database and segment according to the type of audience All emails have a specific audience, even those emails that may be more generic. Well-worked segmentation can help your messages sink deeper and really reach the recipients interested in them. Nowadays, from any email manager you can manage and filter a list of contacts, however, in the face of problems that may arise in the delivery capacity in the inboxes of your contacts, it is advisable to use specialized tools in email marketing . In this type of platforms you can have a grouping of various lists based on the filters that are established and in turn it can be complemented with the automation of the emails themselves to save time in repetitive processes. For example, new customers will directly receive a welcome email . When creating an effective database, you must ensure that users have given prior permission to receive your marketing information and that it is not labeled as spam.
It is a very delicate issue that ends up sowing suspicions and doubts in the recipient regarding your brand, especially if you violate the data protection and anti-spam laws that apply in the vast majority of European countries. 2. Personalize your emails to hook the reader Email cannot in any way be a cold means of recruitment, it must be used to establish trust and create a bond with the recipient. In this way, it is recommended that the email appear friendly , with normal language without excessively formal resources or falling into absolute informality. The origin of the email also plays an important role in opening it, since it will always be more reliable for an email to be sent in the name of a real person than a company. And if, in addition, you are part of the sales team and know the recipient themselves, the chances of the email being opened increase considerably. Personalizing the subject and body of the email is key to attracting the attention of the receiving audience. Don't worry, all email marketing platforms currently have personalization tags that automate the personal name, email, company and a list of characteristics of each individual, always based on the information you have in your database.
With the data on the table, it is not the time for companies to dispense with resources and efforts in designing an email marketing strategy and, above all, they should dedicate time to reflection in preparing the content they offer. Do you need advice? The best way to create effective marketing emails is to follow this simple series of BTC Users Number Data recommendations. 1. Work your database and segment according to the type of audience All emails have a specific audience, even those emails that may be more generic. Well-worked segmentation can help your messages sink deeper and really reach the recipients interested in them. Nowadays, from any email manager you can manage and filter a list of contacts, however, in the face of problems that may arise in the delivery capacity in the inboxes of your contacts, it is advisable to use specialized tools in email marketing . In this type of platforms you can have a grouping of various lists based on the filters that are established and in turn it can be complemented with the automation of the emails themselves to save time in repetitive processes. For example, new customers will directly receive a welcome email . When creating an effective database, you must ensure that users have given prior permission to receive your marketing information and that it is not labeled as spam.
It is a very delicate issue that ends up sowing suspicions and doubts in the recipient regarding your brand, especially if you violate the data protection and anti-spam laws that apply in the vast majority of European countries. 2. Personalize your emails to hook the reader Email cannot in any way be a cold means of recruitment, it must be used to establish trust and create a bond with the recipient. In this way, it is recommended that the email appear friendly , with normal language without excessively formal resources or falling into absolute informality. The origin of the email also plays an important role in opening it, since it will always be more reliable for an email to be sent in the name of a real person than a company. And if, in addition, you are part of the sales team and know the recipient themselves, the chances of the email being opened increase considerably. Personalizing the subject and body of the email is key to attracting the attention of the receiving audience. Don't worry, all email marketing platforms currently have personalization tags that automate the personal name, email, company and a list of characteristics of each individual, always based on the information you have in your database.