Post by account_disabled on Mar 4, 2024 18:05:38 GMT 10
Currently, when faced with almost any doubt, search engines are used on topics such as climate change, finances and even health. In fact, Google concentrates 91.4% of this market. Following this line, there is an "undeclared" race to occupy the top positions, and apparently, now the oil companies at Google pay for these places.
This idea seems unlikely, however, recent studies carried out by The Guardian in conjunction with InfluenceMap – a group of independent experts who analyze companies' finances and their environmental impact – indicate that some oil companies are paying to be the first places that appear. when a search is performed on the site.
oil companies on google
Be the first on Google
According to Google, the search for information Chile Mobile Number List works through Internet pages, books, databases and other sources where information is selected . Especially on web pages, search works by crawling, indexing and positioning.
Google identifies the highest-quality content, and we take many things into account, including users' location, language, and device (computer or phone) to figure out which result will provide the best user experience and the most appropriate response.
Google.
oil search on google
This operation is organic, that is, natural, without any apparent intervention and is based only on the quality of the information and analysis of Google. Therefore, in theory, to obtain those first places you must have high quality content. However, at Google—being a company that offers services in which companies or organizations—many pay to be in the first places.
To identify these paid positions, Google includes the word “ Ad” or in English “ Ad ” in bold at the beginning of the link, which on many occasions goes unnoticed by users who only click on the first result.
Oil companies on Google
Now, why are the oil companies on Google? and how do we know it? The answer is found in the study carried out by The Guardian, which points out that fossil fuel companies are among those that pay Google the most for ads.
In this study, 78 terms related to climate were reviewed, and more than 1,600 results were placed by oil companies.
This becomes more relevant because 58.1% of people do not differentiate paid ads or results from those that are not. In fact, the differentiation of payment for advertisements has changed over time and now seems almost imperceptible.
Within the study carried out, the following companies were found within the first 20 advertisers in the search terms analyzed:
ExxonMobil : American oil company that was founded as the iconic Standard Oil Company.
Shell : British hydrocarbon company founded at the beginning of the 20th century.
Aramco : Oil company of Saudi origin with revenues of 49 billion dollars.
McKinsey & Company : Global strategic consultancy.
Goldman Sachs : Investment fund bank founded at the end of the 19th century.
These results allow oil companies on Google to influence the content and resources that people access.
The oil and gas sector has moved away from questioning the science of climate change, and is now instead seeking to influence public discussions about decarbonization in its favor.
Jake Carbone, senior data analyst at InfluenceMap.
fossil fuels oil on google
Although Goldman Sachs and McKinsey & Company are not oil companies, their investment and advisory behaviors respectively are focused on fossil fuels while they are committed to supporting sustainability strategies.
For example, in 2020 Goldman Sachs facilitated nearly $19 billion in loans to the fossil fuel industry, it had the third-highest number of announcements. The bank's ads appeared in nearly six in 10 searches for "renewable energy," with many emphasizing its "ongoing commitment to sustainable finance."
oil pollution on google
In that same year, Goldman Sachs structured and managed Apple's $200 million Restoration Fund to invest in forestry projects that remove carbon from the atmosphere.
For its part, ads from the consulting firm McKinsey appeared in more than eight out of 10 searches for “energy transition” and in four out of 10 searches for “climate dangers.”
This is about paying ads, but the study also revealed that even in the unpaid results, searching for the term " fracking" results in English linking you to the Independent Petroleum Association of America , another oil company.
This idea seems unlikely, however, recent studies carried out by The Guardian in conjunction with InfluenceMap – a group of independent experts who analyze companies' finances and their environmental impact – indicate that some oil companies are paying to be the first places that appear. when a search is performed on the site.
oil companies on google
Be the first on Google
According to Google, the search for information Chile Mobile Number List works through Internet pages, books, databases and other sources where information is selected . Especially on web pages, search works by crawling, indexing and positioning.
Google identifies the highest-quality content, and we take many things into account, including users' location, language, and device (computer or phone) to figure out which result will provide the best user experience and the most appropriate response.
Google.
oil search on google
This operation is organic, that is, natural, without any apparent intervention and is based only on the quality of the information and analysis of Google. Therefore, in theory, to obtain those first places you must have high quality content. However, at Google—being a company that offers services in which companies or organizations—many pay to be in the first places.
To identify these paid positions, Google includes the word “ Ad” or in English “ Ad ” in bold at the beginning of the link, which on many occasions goes unnoticed by users who only click on the first result.
Oil companies on Google
Now, why are the oil companies on Google? and how do we know it? The answer is found in the study carried out by The Guardian, which points out that fossil fuel companies are among those that pay Google the most for ads.
In this study, 78 terms related to climate were reviewed, and more than 1,600 results were placed by oil companies.
This becomes more relevant because 58.1% of people do not differentiate paid ads or results from those that are not. In fact, the differentiation of payment for advertisements has changed over time and now seems almost imperceptible.
Within the study carried out, the following companies were found within the first 20 advertisers in the search terms analyzed:
ExxonMobil : American oil company that was founded as the iconic Standard Oil Company.
Shell : British hydrocarbon company founded at the beginning of the 20th century.
Aramco : Oil company of Saudi origin with revenues of 49 billion dollars.
McKinsey & Company : Global strategic consultancy.
Goldman Sachs : Investment fund bank founded at the end of the 19th century.
These results allow oil companies on Google to influence the content and resources that people access.
The oil and gas sector has moved away from questioning the science of climate change, and is now instead seeking to influence public discussions about decarbonization in its favor.
Jake Carbone, senior data analyst at InfluenceMap.
fossil fuels oil on google
Although Goldman Sachs and McKinsey & Company are not oil companies, their investment and advisory behaviors respectively are focused on fossil fuels while they are committed to supporting sustainability strategies.
For example, in 2020 Goldman Sachs facilitated nearly $19 billion in loans to the fossil fuel industry, it had the third-highest number of announcements. The bank's ads appeared in nearly six in 10 searches for "renewable energy," with many emphasizing its "ongoing commitment to sustainable finance."
oil pollution on google
In that same year, Goldman Sachs structured and managed Apple's $200 million Restoration Fund to invest in forestry projects that remove carbon from the atmosphere.
For its part, ads from the consulting firm McKinsey appeared in more than eight out of 10 searches for “energy transition” and in four out of 10 searches for “climate dangers.”
This is about paying ads, but the study also revealed that even in the unpaid results, searching for the term " fracking" results in English linking you to the Independent Petroleum Association of America , another oil company.