Post by account_disabled on Feb 22, 2024 21:52:34 GMT 10
Obtaining better results in social media analytics has a secret: knowing the trends. Getting ahead of new trends gives those who do it the advantage of time, distance and experience over their competitors. However, applied to knowledge of social media, this mission is not without difficulties. This universe, that of social media, the marketing that revolves around them and the scope of analytics applied to its study, is a constant flow, very dynamic, that never stops evolving. What is trending today could be obsolete the day after tomorrow and what is attracting all the attention this week can be completely forgotten the next. In any case, it is worth the effort. The advantages of trying to stay up to date are: Effectively use marketing applied to social media. Acquire a solid global understanding of the current social media situation . Increase the business's responsiveness to changes. While it is impossible to predict every change , there are some key trends that will undoubtedly greatly influence the way companies act on social media in the coming months.
The three trends that will make a difference in social media analytics results Those who are on the crest of the wave when it comes to social media, with its consequent positive impact on the results obtained in business analytics, have to pay attention to: Need for visual content: Images and videos are an essential component to optimize any type of social media marketing effort . Graphic content achieves participation rates 600 times higher than text-only content. The possibilities are many and variety has its rewards. When choosing, you can opt for images, infographics , GIFs or videos, which should not leave aside text-only content, but should occupy a significant place in the planning Chinese Student Phone Number List of social media strategies. Attention to the follower and social listening, more important than ever : if until now the client was the central focus around which the business orbited, now it is time to also make room for the follower. Acquiring new likes and followers is no longer the primary goal of social media marketing. Today the priority is reading and responding to customer comments and getting feedback on your social media accounts rather than simply posting , submitting, and reposting . But it is not about responding automatically or following a pattern, but rather you have to listen and respond strategically to the messages received. For the results of social media analytics to confirm that progress is being made in the right direction, it is interesting to: Understand the comments before responding.
Contextualize the information received. Respond with the intention of generating mutual value. Paid advertising, a rising value: all the main social media platforms Facebook, Twitter, YouTube and LinkedIn currently offer the option of contracting paid advertising (and they are not the only ones, since the next in importance and participation levels have also signed up for this initiative). Some interesting social media analytics statistics related to these types of ads include: Companies that use retargeting ads on Facebook receive an average of 49 times more clicks than the ads in the sidebar on the right. Twitter offers three types of paid advertising, so you can choose the one that best suits you. Companies using LinkedIn paid advertising “ Sponsored Updates achieve engagement rates 45 % higher than their equivalents on Facebook and Twitter. Related posts: Social media ROI: do you need to know it? The 5 keys to (good) social media analytics dashboards The IBM social media analytics solution.
The three trends that will make a difference in social media analytics results Those who are on the crest of the wave when it comes to social media, with its consequent positive impact on the results obtained in business analytics, have to pay attention to: Need for visual content: Images and videos are an essential component to optimize any type of social media marketing effort . Graphic content achieves participation rates 600 times higher than text-only content. The possibilities are many and variety has its rewards. When choosing, you can opt for images, infographics , GIFs or videos, which should not leave aside text-only content, but should occupy a significant place in the planning Chinese Student Phone Number List of social media strategies. Attention to the follower and social listening, more important than ever : if until now the client was the central focus around which the business orbited, now it is time to also make room for the follower. Acquiring new likes and followers is no longer the primary goal of social media marketing. Today the priority is reading and responding to customer comments and getting feedback on your social media accounts rather than simply posting , submitting, and reposting . But it is not about responding automatically or following a pattern, but rather you have to listen and respond strategically to the messages received. For the results of social media analytics to confirm that progress is being made in the right direction, it is interesting to: Understand the comments before responding.
Contextualize the information received. Respond with the intention of generating mutual value. Paid advertising, a rising value: all the main social media platforms Facebook, Twitter, YouTube and LinkedIn currently offer the option of contracting paid advertising (and they are not the only ones, since the next in importance and participation levels have also signed up for this initiative). Some interesting social media analytics statistics related to these types of ads include: Companies that use retargeting ads on Facebook receive an average of 49 times more clicks than the ads in the sidebar on the right. Twitter offers three types of paid advertising, so you can choose the one that best suits you. Companies using LinkedIn paid advertising “ Sponsored Updates achieve engagement rates 45 % higher than their equivalents on Facebook and Twitter. Related posts: Social media ROI: do you need to know it? The 5 keys to (good) social media analytics dashboards The IBM social media analytics solution.